5 Marketing Mistakes Local Businesses Make (and How to Fix Them)

Running a small business in the Shenandoah Valley is no easy task, and marketing often gets pushed to the back burner. But avoiding a few common mistakes can make a big difference in how many local customers discover and trust your business. Here are five marketing mistakes we see local businesses in Harrisonburg, Staunton, and Rockingham County make—and how you can fix them.

1. Ignoring Google Business Profiles

If your Google Business Profile isn’t claimed or updated, you’re missing out on “near me” searches. Fix this by claiming your profile, adding accurate hours, photos, and asking for customer reviews.

2. Not Using Social Media Consistently

Posting once every few months won’t build an audience. Customers in the Shenandoah Valley want to see regular updates. Plan a simple content calendar and share at least 2–3 posts per week.

3. Skipping Paid Ads

Relying only on organic reach limits your visibility. Even a small budget on Facebook or Instagram ads can put your business in front of thousands of local customers.

4. Forgetting About Email Marketing

Many small businesses overlook email marketing, but it’s one of the most cost-effective tools for staying connected. Start by collecting emails from current customers and sending monthly updates or offers.

5. Not Tracking Results

If you don’t measure your marketing, you won’t know what works. Use free tools like Google Analytics or built-in social media insights to see what drives traffic and sales.

By avoiding these mistakes and focusing on smart, consistent strategies, small businesses across the Shenandoah Valley can grow their reach, attract more customers, and stand out in a competitive market.