The Beginner’s Guide to Google Business Profiles
If you own a small business in the Shenandoah Valley, one of the simplest (and most powerful) tools you can use to reach local customers is a Google Business Profile. When someone searches for your business—or even just “coffee shop in Harrisonburg” or “plumber near Staunton”—Google uses these profiles to decide what shows up on the map and in the local search results.
What is a Google Business Profile?
A Google Business Profile is a free listing that lets you share key details about your business, such as your hours, services, photos, and contact information. Think of it as your digital storefront—often the very first impression customers get before they ever click on your website.
Why It Matters for Local Businesses
In the Shenandoah Valley, word-of-mouth is strong, but today’s customers also rely heavily on search engines. If your business doesn’t appear in Google Maps or local search results, you’re missing out on new customers who are actively looking for what you offer. A complete and optimized profile can help you:
Show up in “near me” searches
Build trust with customer reviews
Share updates, promotions, or events
Drive more traffic to your website or store
How to Get Started
Visit google.com/business and claim your business.
Fill out every section—hours, services, website link, photos.
Ask happy customers to leave reviews.
Keep your profile updated with posts and special offers.
For small businesses across Harrisonburg, Staunton, and Rockingham County, setting up a Google Business Profile is one of the easiest marketing wins you can get. It costs nothing but can make a huge difference in how new customers find you.
